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Experienced REALTORS®
The Strength of Prudential Real Estate
The face of modern real estate is changing as mergers and consolidations are becoming the industry trend. Through it all, the Prudential Real Estate Network has emerged as one of the most impressive real estate organizations in the United States and Canada with more than 1,400 offices and over 44,000 sales associates. The strength of Prudential Real Estate is in the quality of each and every company that represents us. It is the combination of local strength and international brand recognition that sets us apart from other competitors within the real estate industry.
A Brand That Builds Futures
Founded in 1875, Prudential enjoys an enviable position in the market with 96% consumer recognition of the Prudential name. Prudential Real Estate is the only international real estate brokerage network that shares the name of its parent, one of the largest, most recognized and well-respected financial service companies in the world.
Prudential's corporate symbol, "The Rock®", has gained worldwide acceptance as an icon representing strength and stability. To uphold this reputation, only those companies that measure up to Prudential's demanding criteria may become part of the network.
The Prudential Difference
At Prudential Real Estate, we believe the best way to win customers is to earn them. Our goal is not simply to attract homebuyers and sellers, but to gain them as customers for life. We see our customers as people, not just transactions. Ultimately, they look to us as more than just real estate representatives, but as trusted advisors. In addition to their real estate needs, customers can use the Prudential family of companies to meet their financial service needs.
The Power of Advertising
Prudential spends more than $90 million annually on advertising. The Prudential name is constantly reinforced on television and radio, in newspapers and magazines, and on billboards across North America, making it on of the most recognized brands in the world.
Prudential Real Estate utilizes a mix of media vehicles to maintain awareness of the Prudential name in the real estate industry. Prudential Real Estate's advertising efforts specifically target young families who are affluent, college-educated and computer literate.
The Impact of Public Relations
Prudential Real Estate offers one of the most effective public relations efforts in the industry. Additionally, more than 95% of the companies in the network dedicate resources to various community involvement initiatives. Our ability to increase exposure on a local, regional and national level attracts top sales representatives and new customers, which leads to additional property listings.
A Successful Relocation Program
Prudential Real Estate and Relocation Solutions is the first fully integrated real estate and relocation service company in the industry. We service more than 900 corporations and institutions in North America to provide comprehensive relocation services to employees and their families, creating a constant flow of traffic in and out of home-buying markets.
A Demanding Selection Process
Not every company can become a Prudential Real Estate affiliate. It's a highly selective process in which only the finest companies in North America are considered for affiliation. The companies ultimately chosen to become Prudential Real Estate affiliates represent the top real estate firms across the United States and Canada. Their local expertise, combined with Prudential Real Estate's reputation for outstanding service, allows our network members to attract the top real estate professionals in each market. This combination is an undeniable formula for success.
A Vast Network
On average, we place more than 100,000 broker-to-broker referrals every year. Prudential Real Estate professionals share more than just referrals with their colleagues, they share ideas, advice and experiences. Prudential Real Estate sponsors a number of meetings and conferences designed to promote the exchange of ideas and recognition of top performers, including the annual Business Conference, Round Table Management Conference, Summit Conference, Gilbraltar Circle and regional networking events. |